Primary targets · who the copy is written for
Identifying who the copy is written for…
that'sbetter
AI persona-fit analysis
You know what your marketing says. Do you know who it appeals to?
Marketers build personas.
We give them a voice.
Enter your URL — we read your page and analyze it for the audiences you're appealing to.
Free to try — no signup to run your first analysis.
How it works
From a URL to a room full of your customers.
1
Enter your URL
We read the page — its copy and a screenshot — the way a real visitor would.
2
Meet the audiences you appeal to
We surface the personas your copy speaks to and score how strongly it lands with each.
3
Chat, then rewrite
Chat with any persona to learn what wins or loses them — then rewrite and re-score in a click.
The Customer Panel
Chat with your personas.
We bring your personas to life so you can chat with them — personas that have read your claims but have their own interests. Discover how your marketing appeals to each one, uniquely.
- They remember what you've said — every conversation builds.
- They hold their objections; they don't get nicer just because you keep chatting.
- Ask why a headline isn't landing. Watch them react to a rewrite.
Personas that represent your customers — not your actual customers.
These are simulated stand-ins, modeled on the audiences your copy appeals to. Each comes with its own interests, so you can see how the same claims land differently across your audience — and pressure-test a rewrite before a real customer ever sees it.
What it looks like
See your copy through their eyes.
Every persona reads your actual page and reacts in their own voice — with a fit score, what wins them, what loses them, and the one objection to fix first.
“Honestly the homepage reads like every other tool in the space — I bounced before I understood what made it different.”
— a Skeptical Pragmatist · fit 48
The loop
Analyze, chat, rewrite, repeat.
A persona's objection becomes a rewrite. The rewrite gets re-scored against every persona. You chat with them about the new version. Each step is one click — the machinery stays out of your way.
Pricing
Free to try. Pay only when it's working.
Run an analysis and chat with your primary personas for free. Credits ($1 each) unlock the rest — deeper conversations, rewrites, and the full deliverable. One credit, one round.
Give your personas a voice.
Enter a URL and meet the audiences your copy is really speaking to.
No signup to run your first analysis.
Enter your url or paste marketing copy, and see how well it appeals to different audience personas.
Allow 3–5 minutes for processing.
New version · your page
Improve the copy
Rewrite this page to win the personas you care about — with before/after persona-fit, per-change annotations, and a downloadable deck. Each rewrite becomes a new version.
Interpretation
Inferring audience…
Synthesizing analysis…
Full reception · how every persona responds
Scoring all 13 personas…
Bar = fit score (0-100, 50 = neutral). Repels are modules this persona actively rejects. ★ marks primary targets · ○ marks halo audiences.
Scorecard · click any axis to focus the analysis
Scoring axes…
Key Arguments
Extracting arguments…